We all love pretty pictures, and web designers know this. It’s rare that you see a major website (or any website, for that matter) launch a new design that has less imagery than the previous version.
#Website auditor or screaming frog vs how to#
If you’re looking for a comprehensive guide that will help you understand the who, what, when, where, and why of digital image optimization, then I suggest you read this post on image optimization from Google, as well this post on WordPress image optimization from .īefore we dive into the how to audit and optimize your site's images, though, let’s look at why it matters in the first place: This post doesn’t dive deep into the technical explanations behind each area of image optimization. If you’re looking for a quick-and-dirty post that will help you improve the way you are delivering your website’s images-resulting in faster loads times and better keyword optimization-then this post is for you. I’ve also provided information on how to take action on the most common image optimization issues. This post contains a process for conducting an effective image optimization audit of your website. Despite this consensus, I see web designers, developers, and SEOs alike consistently failing to ensure their site’s images are properly optimized. You’d be hard pressed to find a web marketer who doesn’t understand the importance of effective imagery.
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